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Using The AID Model To Give Feedback

A simple model for giving clear feedback, the AID model is brilliantly easy to remember and is popular with our clients for giving feedback.

The AID Model

The model can be used for providing both positive and developmental feedback and we recommend starting with a collaborative approach rather than a directive style.

Remember to introduce feedback in a way that shows that you genuinely want to help the other person develop or improve something and share why you want to help them e.g. you care about their development, you want to support them in achieving the best results for themselves, their colleagues and the organisation, etc. Authenticity is key here!

Examples of using the AID model:


“When you dealt with the customer complaint last week, you were honest with the customer and very clear and helpful in your communication. They were pleased with how the issue was resolved. Keep doing this – it was really effective.”


“When I suggested you could take on this project, you said you did not want to take on additional responsibility although you would have some time at the moment. This means that someone else in the team has to take it on in addition to the other new projects they are already taking on, which is a problem. I would like you to give it a try and I will support you with it.”

Remember too that as a leader one of the best ways to role model feedback is to ask for it and act upon it.

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